TRAIN 4–5X/WEEK AND STILL LOOK the same in photos?

A 12-week, data-driven intensive for busy lifters who train hard, eat “clean,” and are tired of looking the same.

At-home bloodwork + DNA + ruthless accountability to drop 15–20 lbs and 1–2 pant sizes in 12 weeks — without adding more gym time.

‑14.1 lbs & ‑7.6% body fat

IN 8 weeks

Mom of 2 and business owner who’d been “eating healthy” for years. Finally saw real change once her plan matched her biology.

Cortney (mom / business owner)

‑13.6 lbs & ‑8.4% body fat

IN 10 weeks

Did CrossFit for years but looked the same. Got lean by dialing food, macros, and recovery to her body.

Laura (long‑time CrossFitter)

‑18.8 lbs & ‑8.3% body fat

IN 10 weeks

Gym owner who already trained hard every day. Dropped the belly once he fixed nutrition and data, not workouts.

Phil (gym owner)

NEXT TRUE NORTH 12‑WEEK COHORT

Apply for the TRUE NORTH 12‑Week Intensive

Why Everything Else Hasn’t Worked

Your plans were generic

No one has ever looked at your actual biology — how your body handles:

– Carbs vs fats

– Stress, inflammation, and recovery

– Appetite and fatigue

…and built a plan around that instead of a template.

Overrating workouts

You’ve been sold “workouts fix everything,” so you train 3–5x/week and “eat healthy”… but you’ve never run a true, consistent fat‑loss calorie deficit for long enough to matter.

‘Clean’ isn’t quantified

Your food has never been properly quantified. “Clean” doesn’t equal “fat‑loss calories,” and most people undercount by hundreds of calories a day. Without a simple, repeatable system that makes the numbers crystal‑clear and adjusts based on your actual progress (not vibes), you never stay in a real deficit long enough to change.

Start‑over‑Monday loop

You’ve been stuck in “start over Monday” mode. You crush it for a few days, then drift, then restart. There’s never been a hard 12‑week container with weekly check‑ins where disappearing actually costs you something.

Lost weight before? Gained it all back?

Even when you do get lean, no one shows you how to eat more without gaining it back. You grind your way down on low calories, then either stay miserable there or rebound hard. There’s never a structured reverse phase to build your calories back up while keeping the physique you just earned.

How TRUE NORTH Actually Works

How we fix “train hard, look the same” in 12 weeks

Deep intake & data collection

Set 12‑week target & build your plan

Build & run your plan (training + nutrition)

Adjust weekly with 1:1 + pods

STEP 1: Deep intake & data collection

We start with a full intake: history, goals, strength & body comp, food preferences, schedule, and any current issues. At the same time we:

Ship a combined at‑home DNA + blood kit to your door
You do a simple finger‑prick onto a card and mail it back to the lab
If you already have recent labs from your doctor, we’ll pull those in too

The goal is to know where you are now and what your body is biased toward (inflammation, blood sugar control, lipids, etc.), not guess from the outside.

STEP 2: Set your 12‑week target & build your plan

Once we have your intake + initial data, we:

Set an aggressive but realistic 12‑week goal (often ~1% bodyweight loss per week)
Map out your exact weekly targets – which you’ll be announcing in your weekly pods
Build a fully custom training + nutrition plan based on your biology, life, and preferences

STEP 3: Kickoff call: walk through your plan & your body

We get on a kickoff call where we:

Explain what we see in your DNA, labs, and history (in plain English)
Walk through your 12‑week plan together so you know exactly what to do day‑to‑day
Answer questions and make any tweaks so it feels realistic for your life

STEP 4: 12 weeks of execution, feedback & ruthless accountability

You start the plan and every week you get:

A 5‑minute Loom/voice check‑in from me with adjustments based on your progress
A fixed small‑group Zoom pod where you report your week, get coached, and can’t hide

We keep you on pace with the roadmap so you’re not just “trying to be better,” you’re marching toward a specific target.

Once you’re lean enough, we don’t leave you stranded on poverty calories. We guide you through a structured reverse‑diet phase so you can gradually raise your intake to a sustainable level while holding your new leanness.

Many TRUE NORTH clients end up eating 2–3x the calories they started on and maintaining their physique.

At the end of the 12 weeks we rerun key labs and body comp so you can see exactly how much the inside and outside changed – not just the scale.

What You Get Inside

TRUE NORTH

At‑home DNA + blood panel kit included:

One simple kit you do at home (finger‑prick card for blood, oral swab for DNA) covering key markers like inflammation, blood sugar control, cardiovascular risk, and more
Results go into the same dashboard as your DNA so we can see everything in one place

A fully custom 12‑week nutrition plan

Built around your calorie & macro targets, food preferences, and lifestyle
Uses simple food “buckets” and grocery lists so you always know what foods are best for your current goals and biology
5–20 interchangeable meals you can rotate all 12 weeks (including room for things like pizza & donuts when planned correctly)
A structured reverse‑diet phase once you’re lean enough, where we gradually increase your calories to a sustainable level while keeping your new body fat. Many TRUE NORTH clients end up eating 2x–3x what they started on and staying lean.

A fully custom training plan

Either specific programming - down to the exercise, rep and set, or
Exact instructions for how to adapt your current gym / class to your body
Adjusted for inflammation, recovery, joint issues, and schedule
A clear 12‑week target and weekly roadmap so you always know if you’re on track
Weekly 1:1 check‑ins (Loom/voice) from me with data‑driven tweaks
Weekly TRUE NORTH accountability pod (small Zoom group) so you’re seen, coached, and can’t disappear
Ongoing access to me & Lindsey for questions and troubleshooting between check‑ins

High‑Touch Coaching & Ruthless Accountability

Weekly 1:1 Loom/voice reviews where I go through your tracking data (weight, food, steps, training) and adjust your plan so you’re never guessing what to do next.
A fixed TRUE NORTH pod on Zoom – a small group you stay with for the full 12 weeks – where you report your week out loud, get coached, and can’t hide.
Access to our private Skool group, including an education library (calories, labs, DNA, reverse dieting, etc.) and ongoing support between check‑ins.
Regular live deep‑dives where I break down topics like biomarkers, training programming, and long‑term strategy in more detail for the group.

This is for you if:

You can invest in coaching without wrecking your finances
You already train 3–5x/week and are tired of looking the same
You’re a 9–10/10 on executing a plan ~90–95% of the time for 12 weeks

This isN't for you if:

You’re price‑shopping or want the cheapest option
You’re looking for shortcuts or “no tracking”
You’re not ready to show up weekly and change your routine for 12 weeks

NEXT TRUE NORTH 12‑WEEK COHORT

Apply for the TRUE NORTH 12‑Week Intensive

‑13.6 lbs & ‑4.7% body fat in 8 weeks

Went from “soft but active” to noticeably leaner in 2 months…

Then dropped his cholesterol by 100 points on follow‑up labs. His doctor had to check the chart to make sure he hadn’t been put on meds.

Madison

26% → ~13% body fat in 10 weeks

New mom who went from tired and soft to jiu‑jitsu competitor while working and parenting.

Now holds ~13–14% body fat eating close to 2,000 calories/day, not tilapia and misery.

SAM

180 lbs (18% BF) → 170 lbs (8.2% BF) in 10 weeks

Got lean first, then built his calories from 1,500 → 3,000/day while maintaining abs.

Proof you don’t have to live on poverty macros to stay shredded when your plan matches your biology.

Jim

Stacey, 59 – From “I’m going to pass” to 76.8 lbs down & 15% body fat.

Started at 240+ lbs and ~40% body fat

Down 35.8 lbs in her first 10‑week phase, 76.8 lbs down total

Now 163 lbs and ~15% body fat, competing in CrossFit in her 60s

When Stacey first saw the program, she actually said no. After decades of diets and “challenges” that never stuck, she texted that she was “going to pass” because she didn’t think she’d be successful. At 240 lbs and ~40% body fat, the idea of starting again felt pointless.

She decided to give it one last shot. In her first 10‑week phase we dropped 35.8 lbs. Over the following phases she lost a total of 76.8 lbs, cut her body fat down to about 15%, and is now stronger than she was in high school. At almost 60, she’s competed in her first CrossFit competition and is training for more.

“I was reluctant at first but I’m so glad I jumped on board. Devin got me to a place I haven’t been since high school and stronger than I have ever been. He taught me how to live a healthy life and actually sustain it.”

– Stacey Marsala, 59

Nick, dad & husband – “On my way to an early heart attack” to a completely different life.

Went from eating, drinking, and working himself into the ground. To lean, strong, and in control of his health in less than a year.

At the beginning of 2023, Nick’s life was pulling in two directions. On one hand he had just married the love of his life, was expecting a baby boy, and had two beautiful daughters. On the other, he ate too much, drank too much, worked too much, and knew he was on his way to an early heart attack. He knew he needed to change, but couldn’t do it alone.

Working through the TRUE NORTH system, he learned how to fuel his body, dropped the fat, rebuilt his strength, and completely changed his mindset around food and training. He became the example he wanted to be for his kids and the partner he wanted to be for his wife.

“Because of this man I’ll be a better example to my children, a better husband to my wife, and a better role model for my employees… I have a completely different mindset and approach to how I fuel my body. From the bottom of my heart, thank you.”

– Nick Blanchard

Jules – from hiding in clothes to running her own fitness page

Dropped 30 lbs at 5'3, went from “uncomfortable in my own skin” to confidently lifting and posting her journey publicly

When Jules started, she was training but didn’t feel confident. She was uncomfortable in her clothes, didn’t like what she saw in photos, and definitely wasn’t the type to share her fitness journey online.

Over the course of her program we dialed in her nutrition, got her lifting with intention, and watched her body and mindset change together. She didn’t just get leaner – she became the kind of person who owns her progress and inspires others.

“Thank you so much. Honestly, without you I wouldn’t be so motivated to have even made my fitness account. I’m so grateful for how much you’ve changed me – not only physically, but mentally. Best in the game. I wish this had happened sooner. You changed my life.”

– Jules

‑11.4 lbs & ‑5% body fat in her first 10 weeks

Distance runner who’d been “training for races” but not changing her body. Started at 144 lbs and ~35% body fat, now down to 112 lbs and ~20% body fat while still running events.

Rosalina

218 lbs (27% BF) → 189 lbs (11% BF)

Dropped 25 lbs and 6.9% body fat in his first 10 weeks, then kept going to a true 11% body fat.

CrossFitter in his mid‑40s who trained hard for 1–2 years with almost no visual change until he finally dialed food and recovery to his body.

Chris Weir

Body fat cut by ~50% in 4 months

Year‑round CrossFit competitor who “looked fit” but wasn’t truly lean. Used the TRUE NORTH system to strip off the extra fat and show up on the competition floor looking how she trains.

Taylor

23% → 7% body fat in 8 months

Super‑active CrossFitter who had never competed before. After getting truly lean through a data‑driven plan, he entered the CrossFit Open for the first time and finished top 14,000 worldwide, a massive jump from where he started.

Moe

180 lbs (27% BF) → 138 lbs (10% BF)

Busy dad who dropped 18.3 lbs and 7.3% body fat in his first 8 weeks, then kept going to a total of 40+ lbs lost and a true 10% body fat physique.

Curtis

250 lbs → 222 lbs in 10 weeks (‑27.8 lbs & ‑6.3% body fat)

Strong, busy father who already lifted but carried a big belly. Used the TRUE NORTH system to strip fat, reveal his frame, and then leaned out further to 217 lbs without losing strength.

Steve

‑18.8 lbs & ‑5.3% body fat in her first 10 weeks

Started at 178 lbs and 36% body fat in her early 70s. Now around 147 lbs, leaner, stronger, and proof that it’s absolutely not “too late” to change your body and health.

Robin

35% → 13% body fat in 12 months

Dropped roughly half her body fat in the first 6 months, then kept going to a stage‑lean look while eating real food and living a normal life. Proof that long‑term, sustainable recomposition is possible when you stop guessing.

Vanessa

“What clients say without being asked”

How much weight people have lost with us (in their own words)

Black and White Results

More transformations

NEXT TRUE NORTH 12‑WEEK COHORT

Apply for the TRUE NORTH 12‑Week Intensive

❓FREQUENTLY ASKED QUESTIONS

Who is this for?

TRUE NORTH is for busy lifters and CrossFit‑type clients who already train 3–5x/week and “eat pretty clean,” but still look the same in photos or clothes. You’re serious enough to track food, weight, steps, and follow a plan for 12 weeks. It’s not for beginners, quick‑fix seekers, or anyone unwilling to be held accountable.

Do you offer payment plans or financing?

Yes. If we both agree you’re a good fit for TRUE NORTH, you’ll be able to use financing options like Affirm/Klarna at checkout. Depending on your approval and terms, many clients end up spreading the $1,500 over several months (often in the ~$100–$150/month range), instead of paying everything up front.

When does my 12‑week program actually start, and what happens before that?

As soon as you enroll, we ship your at‑home DNA + blood kit and send your intake form. Once you’ve mailed your kit back and completed the intake, you’ll go through a 3–4 week Foundations On‑Ramp: a simple starter plan, weekly check‑ins, and a short Skool course to teach you tracking, calories, and the basics. Once your lab and DNA results are in, we do your 1‑hour TRUE NORTH Kickoff call, deliver your fully custom plan, assign your pod, and your official 12‑week intensive starts from there.

How long until I see results?

Week 1 you will see the scale move. We have clients lose on average 1% of their body-weight per-week - and that includes the on-ramp program.

Why do you use DNA and bloodwork?

Your genes give us a blueprint for how your body tends to handle things like carbs vs fats, inflammation, stress, and recovery. Your bloodwork shows what’s actually happening right now. Together, they let us:

1. Choose the right food “lane” for you

2. Set intelligent limits on volume/intensity

3. Build a biomarker‑driven supplement protocol

So your 12‑week plan is built around your biology, not a generic template.

Is DNA “deciding” my plan, or is it just a bonus?

We use genomics to contextualize what we see in your labs and real‑world data. The decisions are driven by:

1. Your phenotype (how you’re currently responding)

2. Your blood markers

3. Your training history and lifestyle

DNA gives us higher‑resolution insight so we can make fewer wrong turns and tailor things long‑term.

How much time per week does this take?

1. 3–5 training sessions per week (strength + optional conditioning)

2. 5–10 minutes per day to track weight, food, and steps

3. One weekly pod call (about 45–60 minutes)

4. Watching a short Loom from me each week with your adjustments

If you can’t carve out that time, this probably isn’t the right season for you.

What if I can’t make the pod call or fall behind?

Pods are a key part of the program – they’re where you report your week out loud and get coached. If you miss occasionally, we’ll catch you up via Loom and Skool, but if you habitually skip pods and tracking, the program won’t work the way it’s designed. TRUE NORTH is a high‑accountability container, not a “show up when you feel like it” membership.

Ready to lock in your spot for the next 12‑week cohort?

🤯 REAL RESULTS

💬 WHAT PAST PARTICIPANTS ARE SAYING: